competitor-analysislisted

# Competitor Analysis Skill ## Purpose Analyze top competitors page-by-page to understand their structure, messaging, and features for gap analysis. ## Analysis Framework ### Pages to Analyze 1. **Homepage** - First impression, main value prop 2. **About** - Story, team, credentials 3. **Services/Products** - Offering structure 4. **Pricing** - Pricing model and presentation 5. **Contact** - Conversion points 6. **Blog/Resources** - Content strategy ### Per-Page Breakdown For each page, extract: #### 1. Section Structure Order of sections from top to bottom: - Hero - Problem statement - Value propositions - Social proof - Process/How it works - Pricing teaser - FAQ - CTA #### 2. Headlines & Subheadlines Capture the exact wording used: - Main headlines - Section headlines - Supporting copy #### 3. Trust Signals What builds credibility: - Review counts - Star ratings - Certifications - Logos (clients, partners) - Awards - Guarantees #### 4. CTAs Call-to-action patterns: - Button text - Placement - Urgency language - Form fields #### 5. Unique Features What they have that others don't: - Interactive tools - Calculators - Chat widgets - Video content - Custom features ## Competitor Ranking ### National Leader - Highest authority sites - Largest market share - Reference for industry best practices ### Regional Top - Strong in specific markets - May have niche advantages ### Local Competitor - Direct competition in service area - Similar size and offering ### Emerging