conversion-copywritinglisted

# Conversion Copywriting Skill ## Purpose Generate copy that converts visitors into customers by speaking their language with verified claims. ## CRITICAL PRINCIPLES (Non-Negotiable) ### 1. UNIQUE - No Plagiarism Every piece of content must be original. The verification system checks for: - Common marketing phrases used verbatim - Template-like language - Generic claims without specifics **Requirement:** 95%+ uniqueness score ### 2. VERIFIABLE - 100% Backed Claims Every claim must be traceable to: - Business Consistency Master (NAP, licenses, credentials) - VOC Research (customer quotes) - Public records (ABN, awards) **Requirement:** Zero unverifiable credential claims ### 3. AUTHENTIC - Real Customer Voice All "customer language" must come from: - Actual VOC research quotes - Real testimonials with permission - Documented support interactions ## Section Structure (Proven) ### Homepage ``` 1. Hero - Grab attention with customer-centric headline 2. Problem - Address their pain using VOC language 3. Value Props - 3-4 key benefits (specific, not vague) 4. Proof - Testimonials, stats, case studies 5. Process - How it works in 3-5 steps 6. FAQ - Common questions (from real customer data) 7. CTA - Final push to action ``` ### Services Page ``` 1. Hero - What we do best 2. Services Overview - Brief list 3. Service Details - Deep dive each service 4. Process - How we work together 5. Pricing Teaser - Starting from / Get a quote 6. Proof - Relevant testimonials 7. CTA - Get s