decision-moment-skilllisted

# Decision Moment Skill ## Purpose Turn raw offers and services into structured decision-moment maps that tell us exactly: - **Where** a prospect is in their journey - **What** they need to see/feel/understand next - **Which** asset (page, email, video, social post) should be delivered ## Outputs For each client/campaign: 1. **Journey Map** - Awareness → Problem Aware → Solution Aware → Provider Aware → Purchase → Retention 2. **Decision Moments** - Each moment contains: - Problem statement - Blocking objection(s) - Required proof - Recommended asset type - Link to asset in `social_assets` or page route 3. **Execution Map** - Which channel carries which moment (email, ad, social, landing page) ## Data Structures (DB) - `decision_moment_maps` table to hold the overall map - `decision_assets` table to join moments to specific assets ## When to Use - After Social Playbook creation - When designing onboarding journeys - When improving conversion on an existing flow ## Constraints - Always align with the No-Bluff protocol and verified value propositions. ## Decision Moment Framework ### Stage 1: Awareness - "I have a problem but don't know what to call it" - Asset types: Educational content, social posts, blog articles - Goal: Get attention, define the problem ### Stage 2: Consideration - "I know the problem, exploring solutions" - Asset types: Comparison guides, case studies, how-to videos - Goal: Position as the best solution ### Stage