growth-strategylisted

# Growth Strategy Modern growth hacking: loops + product-led growth + disciplined experimentation, under privacy and deliverability constraints. ## When to Use - Designing growth strategy or GTM plans - Planning experiments and A/B tests - Optimizing activation, retention, or referral flows - Building viral/referral loops - Reviewing growth tactics for ethics/compliance ## Core Principle **If a "hack" doesn't strengthen a loop or an input metric, it's noise.** ## 1. Growth Model First ### North Star Metric (NSM) - Single metric aligning the whole org - Plus input metrics (leading indicators you can move weekly) - Avoid vanity metrics ### Growth Loops > Funnels - **Loops**: Closed systems where outputs feed inputs → compounding growth - **Funnels**: Linear → diminishing returns Common loops: | Loop Type | Example | | --------- | ----------------------------------------------- | | Viral | User creates → shares → new users | | UGC/SEO | User creates content → indexed → new users find | | Paid | Revenue → reinvest in ads → more revenue | | Sales | Customer → case study → new leads | ### Product-Led Growth (B2B/SaaS) Product itself drives: Acquisition → Activation → Retention → Monetization ## 2. Instrumentation ### Event Taxonomy - Clean identity resolution: anonymous → user → account - Cohort retention tracking - Activation milestones defined ### Incrementality - Holdouts