voc-researchlisted

# VOC Research Skill ## Purpose Extract EXACT customer quotes from real sources to inform conversion copywriting with authentic customer language. ## Core Principle **Verbatim quotes only** - Never summarize. Never paraphrase. Capture the exact words customers use. ## Data Sources - Reddit (industry subreddits) - ProductHunt (for SaaS) - Google Reviews - TrustPilot - Facebook Groups - Industry Forums - Support Tickets (internal) ## Quote Categories (Per Methodology) ### 1. Pain Points What frustrates them, what's broken, what keeps them up at night. **Look for:** complaints, rants, "I hate when...", "Why can't...", "This is ridiculous..." ### 2. Symptoms Observable problems they describe, what they notice going wrong. **Look for:** descriptions of issues, "I noticed...", "Whenever I...", "The problem is..." ### 3. Dream Outcomes What they wish for, ideal scenarios, the transformation they want. **Look for:** "I wish...", "If only...", "Wouldn't it be great if...", "Imagine if..." ### 4. Failed Solutions Things they've tried that didn't work, past disappointments. **Look for:** "I tried X but...", "Nothing works", "I've already done..." ### 5. Buying Decisions What made them choose or not choose, decision factors. **Look for:** "What sold me was...", "I finally decided because...", "The reason I switched..." ## Gold Pattern Detection Quotes that appear 3+ times across sources are **GOLD** for messaging. These represent common customer language that resonates widely.