account-researchlisted

# Account Research — Prospector > "Know them better than their own website does." ## When to use - "Research {company} before I contact them" - "Who is {name} at {company}?" - "Why would {company} buy {my product}?" - Always before `draft-outreach` or `call-prep` — research is their fuel - Works from public web (search + site + LinkedIn-style signals); upgrades with any CRM/enrichment MCP if connected ## Workflow 1. **Frame the mission**: what does the user sell, and what would make this account a good or bad fit? Write the fit hypothesis first. 2. **Company scan**: what they do (in one sentence a human would say), size/stage signals, business model, who their customers are. 3. **Signal sweep**: last 90 days — funding, hiring, launches, leadership changes, tech choices, public complaints. Date every signal. 4. **People map**: likely buyer, likely champion, likely blocker — with role-based reasoning when names aren't public. 5. **Pain hypotheses**: top 3, each tied to an observed signal (not generic industry pains). 6. **Entry angle**: the single most credible reason to talk to them THIS month, plus 2 conversation openers in natural language. 7. **Disqualifiers**: honest list of reasons to skip this account. Recommendation: pursue / park / drop. ## Output format ``` ## Account brief — {company} Fit hypothesis: {1 line} · Verdict: PURSUE / PARK / DROP **What they do**: ... **Signals (dated)**: • {date} — {signal} → {why it matters} **People**: buyer {role} · champion {r