copywritinglisted

# Copywriting — Word Smith > "High-converting copy" ## When to use - Landing page, sales page, or hero copy — "write the landing page for our beta launch" - Emails that must get opened and clicked — "draft the announcement email for new pricing" - Short-form promo or ad copy blocks — "I need 10 headlines for this offer" - Rewrites of flat, underperforming copy — "punch up this hero section" - Not for long-form SEO content — hand that to `ai-seo` ## Workflow 1. **Lock the brief.** One reader (role, pain, current belief), one offer, one action, one success metric. If any piece is missing, state your assumption in one line and keep moving. 2. **Pick the framework.** - **AIDA** — cold traffic; the reader needs the problem built before the pitch. - **PAS** — problem-aware readers; agitate the pain they already feel, then resolve it. - **4U** (urgent, unique, useful, ultra-specific) — headlines and subject lines. 3. **Load the voice.** Look for a brand or voice profile in the project (`brand/`, `voice.md`, style guide). If found, extract tone rules and banned words. If not, mirror the user's existing copy and flag the gap at the top of the deliverable. 4. **Build the headline matrix.** 10 variants across distinct angles — benefit, pain, curiosity, proof/number, how-to, question, contrarian, urgency, comparison, story. Score each 0-4 on the 4Us; mark the top 3. 5. **Write the body.** Follow the framework beat by beat. Attach a proof element to every claim — stat, custo