draft-outreachlisted

# Draft Outreach — Cold Emailer > "Earn the reply, don't trick it." ## When to use - "Write a cold email to {prospect}" - "Draft outreach for this account" - "Follow up, they never answered" - Right after `account-research` — never write outreach to a stranger you haven't researched - LinkedIn DMs, X DMs and short-form intros included ## Workflow 1. **Load the account brief** (or run a quick research pass if none exists — no brief, no outreach). 2. **Pick the angle**: one observed signal → one pain → one credible promise. One. Multi-pain emails read like spam. 3. **Draft the first touch**: ≤ 90 words. Line 1 proves you did homework (specific, non-creepy). Line 2-3 connect pain → outcome with proof. Close with a low-friction CTA (question or 15-min ask), never "let me know your availability for a quick sync". 4. **Write 3 subject lines**: 2-4 words, lowercase-friendly, zero clickbait. No "Re:", no fake forwards, ever. 5. **Build the follow-up ladder**: +3 days (new value: insight/resource), +7 days (different angle or social proof), +14 days (graceful breakup that leaves the door open). Each ≤ 60 words, none saying "just bumping this". 6. **Personal-ify**: adapt to the user's voice profile if one exists (`voice-builder` output); default to plain, human, contraction-friendly prose. 7. **Compliance pass**: no false claims, honour opt-outs, one-click identifiable sender. Flag anything Legal should see. ## Output format ``` ## Outreach kit — {prospect} Angle: {signal} → {pa