lead-magnetslisted

# Lead Magnets — Bait Master > "Build lead magnets" ## When to use - "I need a lead magnet for my audience" - "Build me a freebie to grow the newsletter" - "What should I offer in exchange for emails?" - Top-of-funnel is dry: traffic exists but nothing converts it into a list - A launch needs an opt-in asset this week, not a someday ebook ## Workflow 1. **Qualify the bait**: who is the ideal subscriber, what painful task can be shortcut in ≤ 15 minutes of their time, and what does the paid offer eventually sell? The magnet must attract buyers, not freebie tourists. 2. **Pick the format by funnel stage**: checklist (fast win), template/swipe file (do-it-for-me), calculator/scorecard (personalised insight), mini-guide (education). Prefer the smallest format that delivers a real outcome. 3. **Produce the complete asset** — not an outline. Write every checklist item, every template block, every swipe example. Ship it as a file (`.md` ready for PDF/Notion export). 4. **Name it for desire**: outcome + speed + specificity ("The 12-Point Pre-Launch Checklist" beats "Marketing Guide"). 5. **Write the landing section**: headline (outcome promise), 3 benefit bullets (what they'll walk away with), single CTA, and a no-spam microcopy line. 6. **Write the delivery email**: subject, instant-access link placement, one consumption tip, soft pointer to what's next. 7. **Draft the 3-email nurture starter**: value follow-up (day 2), story + problem agitation (day 4), bridge to offer (day 7)