post-writerlisted

# Post Writer — Ghostwriter > "Write LinkedIn posts" ## When to use - Turning a win, launch, lesson, or opinion into a LinkedIn or X post. - "Write a LinkedIn post about our migration off Kubernetes." - "Turn this blog post into an X post that isn't just a summary." - "Draft my new-role announcement" / "announce our funding round". - Rescuing a stiff draft: "make this sound like a person wrote it." ## Workflow 1. Extract the one idea. Decide what the reader should think, feel, or do after reading. One post carries one idea — park the extras as future posts and say so. 2. Load `voice-profile.md` if it exists. Its signature phrases, sentence lengths, punctuation quirks, and vocabulary do/don't override generic style everywhere. 3. Apply platform physics: - LinkedIn: only the first 2–3 lines show before "...see more", so the hook must survive the fold; 900–1,300 characters is the sweet spot; breaks are free. - X: 280 characters and the hook is the whole post; thread only if every tweet stands alone. 4. Write the hook first. Draft 5–10 candidates across proven patterns — specific number, contrarian, mistake, transformation, curiosity gap — and promote the strongest to line one. 5. Build the body on one spine: - Story: context → tension → resolution → lesson. - Insight: claim → evidence → implication. Keep paragraphs to 1–2 lines. Whitespace is the pacing; never a wall of text. 6. Close soft: a question worth answering, an invitation, or a