profile-optimizerlisted

# Profile Optimizer — Profile Doctor > "Optimise your profile" ## When to use - A profile gets impressions but no follows, DMs, or inbound leads. - "Roast my LinkedIn profile." / "Why does nobody message me?" - "Rewrite my headline — I'm repositioning from freelancer to agency." - Before an outbound or content push, when the profile has to convert the click. - New role, new niche — and the profile still sells the old you. ## Workflow 1. Collect the raw material: current headline, About, banner description, featured items, pinned posts — plus who the profile must attract and the one action they should take (DM, follow, book a call). 2. Diagnose. Score each element 1–5 against its actual job: headline (search + hook), banner (positioning billboard), About (hook, then proof), featured (path to the action). Name the single biggest leak in one sentence. 3. Rewrite the headline on the formula who you help + outcome + proof — e.g. "I help B2B SaaS founders turn content into pipeline — $12M sourced in 2025." Deliver three options: safe, sharp, spicy. 4. Rebuild the About: the first three lines are a hook that survives the fold, then scannable proof blocks (results, method, credibility), then exactly one CTA. First person, short paragraphs, zero third-person bio-speak. 5. Write the banner brief: one message, a text overlay of seven words or fewer, where the proof element (logo, metric, artifact) sits, and colour guidance so the profile photo still po