brand-voicelisted

> **Template skill.** Fill in the [BRACKETED] placeholders with your organization's details — or paste your org context and ask Claude to populate them for you. Until filled in, other skills that would normally read this file fall back to generic, brand-neutral defaults (plain formatting, no naming enforcement, no linter beyond the platform-neutral AI-tell list below) instead of failing. # [YOUR ORGANIZATION] Brand Guidelines Source: [link or path to your brand guidelines document] Last updated: [DATE] **This skill is the single source of truth for organization naming, brand voice, the brand archetype, the boilerplate, and standard descriptions:** other skills should point here rather than restating them. If you maintain a separate content-strategy or press-release skill, have it reference this one for those instead of duplicating. --- ## Organization Name Rules - **Full name:** [YOUR ORGANIZATION FULL NAME] - **Preferred short form:** [abbreviated name or acronym] - **First mention in any text:** "[Full Name] ([Acronym])" - **Subsequent mentions:** "[Acronym]" or "[Short Form]" - **Legal name:** [if different from marketing name — note when to use/avoid] - **Tagline:** "[YOUR TAGLINE]" - **Not acceptable:** [list common naming mistakes — wrong conjunction, wrong word order, defunct legal name, etc.] - **Regional/divisional format:** [e.g., "[Org] APAC" on first mention, then "[Acronym] APAC"] - **Events must include the brand name in the title,** unless [exception, e.g