marketing-seo-content-brieflisted

# Search Content Brief ## Purpose Most content briefs specify a keyword and a word count, which produces pages that mention a term without answering the question behind it. This skill starts from observed intent — what the results page currently rewards — and specifies the page's job, the questions it must answer, and how it will be judged. Keyword density is not a target and is never a brief field. ## Prerequisites - **Inputs:** the topic or query, the site or section it will live on, the business outcome the page serves, and who will write it. - **Access:** a search results page for the target market and language (region and language change results materially); your site's existing pages on the topic; your analytics and search performance data for the site. - **Also required:** whether the site already has a page targeting this intent. If it does, this is a consolidation or update decision, not a new brief. If you cannot observe an actual results page for the target market, say so. A brief written from assumed intent is a guess with formatting. ## Data classification **Internal.** Search performance exports and site analytics are internal; do not include customer-identifying query data, and do not paste user records or account identifiers into a brief. ## Intent classification Classify before planning. Intent determines page type; getting this wrong is the single largest cause of a page that never ranks. | Signal in the current results | Intent | Page type