martech-teardownlisted

# Martech teardown Turn a bare brand name or URL into an evidence-backed picture of the company's entire marketing-technology stack, plus how their tracking, identity resolution, and ad measurement are wired. The output is a competitive-intelligence report built from **public pages, the live tag container, DNS records, the sitemap, and the running site's own network traffic** — never from anything private. ## Operating principle A teardown is only as good as its evidence. Every tool you name must trace back to a concrete signal — a cookie, a header, a DNS record, a tag ID, a network request, or a vendor-published case study. Always separate **what you observed** from **what you infer**, and tag every claim Confirmed / Inferred / Assumed. That honesty is the whole value; a confident-but-wrong stack list is worse than a short accurate one. ## Ethics & scope (read once, hold throughout) - Passive, public signals only: GET requests, DNS, sitemaps, and observing what the site itself loads in a normal browser. This is standard competitive intelligence. - **Do not** attempt logins, submit forms, hit private/authenticated APIs, probe for vulnerabilities, or scrape behind a paywall. - The authenticated audit path exists ONLY for the operator's **own** account on a service they use, to see how *their own* dataLayer changes when logged in. Never use anyone else's credentials, and never use it to harvest personal data — the point is the tracking architecture, not the accou