xhs-keyword-strategylisted

# Xiaohongshu Keyword Strategy Create a keyword plan that helps the platform and a new reader understand what the post is about. Use Chinese by default. ## Inputs Work with any of these inputs: - A topic or rough idea - A finished or unfinished draft - A product or service description - An account direction - A video transcript Use the user's stated goal when available: search discovery, audience growth, or conversion. If the goal or account type is missing, make a reasonable assumption and state it briefly. ## Workflow ### 1. Identify search intent Summarize: - Who the post is for - What question or decision it helps with - What phrase that person might type into search Prefer ordinary reader language over internal terminology. ### 2. Select one primary keyword Choose one phrase that best matches the post's actual promise. Check that it is: - Specific enough to express the topic - Broad enough to sound natural - Supported by the content - Appropriate for the account's current positioning Do not select a keyword only because it sounds popular. ### 3. Select supporting terms Choose a small set of related phrases that add useful context, such as: - Audience or experience level - Problem or desired outcome - Use case or situation - Product or service category - Location, when the service is genuinely local Avoid unrelated trending terms, misleading brand names, and repetitive synonyms. ### 4. Align the post Place the primary keyword naturally in the most us