brand-identitylisted

# Brand Identity <!-- anthril-output-directive --> > **Output path directive (canonical — overrides in-body references).** > All file outputs from this skill MUST be written under `.anthril/reports/`. > Run `mkdir -p .anthril/reports` before the first `Write` call. > Primary artefact: `.anthril/reports/brand-identity.md`. > Do NOT write to the project root or to bare filenames at cwd. > Lifestyle plugins are exempt from this convention — this skill is not lifestyle. ## Skill Metadata - **Skill ID:** brand-identity - **Category:** Brand Foundation - **Output:** Brand identity document (markdown) - **Complexity:** Medium - **Estimated Completion:** 10–20 minutes (interactive) --- ## Description Generates the foundational brand identity for a business — the layer that everything else (visual system, copy, marketing) sits on top of. Produces a complete brand identity document covering mission, vision, values, voice, tone, personality archetype, and an "anti-brand" definition. Grounded in established frameworks (Jung's 12 archetypes, voice/tone matrices) and evidence-based decision-making, not vibes. Use this skill when: - Starting a new brand from scratch - Refreshing or repositioning an existing brand - Documenting an implicit brand that was never written down - Aligning a team around shared brand language The output is the upstream input for `brand-guidelines`, `logo-brief`, `color-palette`, `website-copy`, and every other brand-manager skill. Run this first whenever pos