target-audiencelisted

# Target Audience <!-- anthril-output-directive --> > **Output path directive (canonical — overrides in-body references).** > All file outputs from this skill MUST be written under `.anthril/reports/`. > Run `mkdir -p .anthril/reports` before the first `Write` call. > Primary artefact: `.anthril/reports/target-audience.md`. > Do NOT write to the project root or to bare filenames at cwd. > Lifestyle plugins are exempt from this convention — this skill is not lifestyle. ## Skill Metadata - **Skill ID:** target-audience - **Category:** Brand Strategy - **Output:** Audience segmentation document (markdown) - **Complexity:** Medium - **Estimated Completion:** 15–25 minutes (interactive) --- ## Description Builds a complete audience document for a brand: Ideal Customer Profile (ICP), 2–4 segment-level definitions, 2–3 persona cards, and a per-persona jobs-to-be-done analysis. Each persona includes demographic context, psychographic detail, day-in-life, pains, gains, channels, and objections — everything copywriters, product managers, and growth teams need to make decisions about who they're building for. This skill is grounded in the JTBD ("jobs-to-be-done") framework for behavioural depth, and uses traditional firmographic/demographic segmentation for marketing operations. It refuses to build personas based on stereotypes or pure demographics — every persona needs an underlying job-to-be-done that explains *why* this person buys. Use this skill when: - Defining who the bran