outreach-sequence-designerlisted

Use when you need to design the cadence/sequence structure that moves a cold prospect to a booked meeting across multiple channels — the orchestration of touches, not the copy of any one message. Trigger phrases "design an outreach sequence", "build a cold cadence", "how many touches should my sequence have", "multi-channel sequence", "what's a good follow-up cadence", "set up day-by-day steps", "how long should my sequence be", "add LinkedIn and calls to my email sequence", "design a breakup email sequence", "what's the spacing between touches". Workflow chooses channels and mix, sets length and step spacing, defines bump/follow-up logic, matches personalization tier to account tier, wires the "why now" signal hook, varies the message angle across steps, and sets exit/branch criteria. Do NOT use for writing the words of a single email — use [[cold-email-craft]]. Do NOT use for who to put in the sequence — use [[prospect-list-builder]]. Do NOT use for building the sequence inside a tool — use [[apollo-prospec
aouellets/b2b-prospecting-engine · ★ 1 · Web & Frontend · score 74

Install: claude install-skill aouellets/b2b-prospecting-engine

# Design a Multi-Channel Outreach Sequence A sequence is a system, not a stack of emails. The unit of design is the *cadence*: which channels fire, in what order, how far apart, with what angle, and when a prospect exits. Most reps obsess over the words of touch #1 and ship a 3-email "sequence" that is really one email sent three times. That loses on both axes — single-channel, and no angle variation — so it gets ignored after the first send. The core insight: replies are a function of *coverage over time*, not cleverness in a single message. The majority of positive replies land after the first touch, and a meaningful share come from channels other than email. Your job here is to design the orchestration so that a prospect who ignores your Day 1 email still gets a relevant, differently-angled reason to respond on Day 4 and Day 9 — without you babysitting it. The words live in [[cold-email-craft]]; the *structure* lives here. ## When to use this skill - You are standing up a new outbound motion and need a defensible default cadence. - Your current sequence is email-only and reply rates have flatlined. - You are getting opens but no replies, and suspect the follow-up logic (not the copy) is the problem. - You need to differentiate effort by account tier without building three separate machines. - You have a fresh batch of [[buying-signal-tracker]] signals and need a "why now" cadence to act on them. Use [[cold-email-craft]] for the actual message wording, [[apollo-prospec