food-beverage-photographylisted

# Food and Beverage Photography Food generates well — texture, steam, condensation and freshness are exactly what image models are good at. That's also the problem: they generate an *idealised* version of the food, and food advertising is regulated on accuracy in most markets. The craft is making it appetising while it still represents what arrives. ## The regulatory line Food imagery rules vary by market and they're enforced. The consistent principles: **Not acceptable:** - Depicting more product than the pack contains - Showing ingredients not in the product - Implying freshness, size or quality the product doesn't have - Serving suggestions not marked as such - Health or nutrition claims implied visually that aren't substantiated - A prepared dish that can't be made from the pack contents as sold **Acceptable:** - A serving suggestion, **clearly labelled as one** - Styling that presents the actual product well - Steam, condensation, garnish — where honest about what's included - Normal food styling practice, disclosed where required **The test: could the customer produce this from what's in the pack?** If the photo shows the cereal with fresh berries that aren't included, that's a serving suggestion and it must say so. Supplements and anything with a health claim sit under stricter rules again — those go through legal review before publishing. See `product-image-qa-review`. ## Packaged food: photograph the pack For packaged grocery products the pack itself is the