email-marketing-html-mjmllisted

Design, write, personalize, compile, and quality-assure visually distinctive, brand-aligned HTML email systems using MJML, reusable HTML templates, and optional Emailcn registry components for React Email, MJML React, or JSX Email. Use for mailing-list campaigns, newsletters, product and blog promotion, discounts, launches, cold outreach, follow-ups, lifecycle sequences, announcements, transactional order/shipping/account updates, subject lines, preview text, Gmail Promotions annotations, Gmail Actions/Highlights markup, deliverability reviews, spam prevention, list hygiene, email compliance, testing, and campaign measurement. Also use to select or integrate Emailcn, edit email component source, or troubleshoot `.mjml` and compiled email HTML across Gmail, Outlook, Apple Mail, and mobile clients.
apnatvar/web-development-and-online-marketing-skills · ★ 0 · Web & Frontend · score 62

Install: claude install-skill apnatvar/web-development-and-online-marketing-skills

# Email Marketing HTML and MJML Create email that is beautiful, useful, truthful, reusable, accessible, compatible, measurable, and wanted. Visual impact never overrides recipient consent, transactional clarity, client compatibility, or sender reputation. ## Mandatory workflow ### 1. Classify the message before writing Classify it as: - **subscription marketing:** newsletter, promotion, launch, discount, blog/update digest; - **cold outreach:** individually relevant prospecting with jurisdiction and suppression controls; - **lifecycle:** welcome, onboarding, nurture, activation, renewal, win-back; - **transactional:** order, shipping, invoice, password/security, reservation, service status; - **hybrid:** contains both transaction and promotion—separate it whenever possible. Do not mix promotion into security, password-reset, receipt, or other essential transactional mail. The message class determines consent, unsubscribe, sender stream, markup, frequency, and copy. ### 2. Gather only material inputs Infer from supplied brand/site files when available. Establish objective, audience/source of permission, brand rules, offer/evidence, message class, locale/jurisdictions, sender identity, desired action, personalization data, ESP/template engine, sending volume, and required output. Ask only for missing facts that would change compliance, truthfulness, or design. Never invent prices, discounts, expiry dates, inventory, delivery dates, reviews, customer names, personalizat