marketing-writing-skilllisted

# Marketing and Persuasive Writing Build one truthful, strategically focused argument, then express it in the form the audience and channel require. ## Contents - [Operating rules](#operating-rules) - [Execution path](#execution-path) - [Mode routing](#mode-routing) - [Resource loading](#resource-loading) - [Minimum delivery standard](#minimum-delivery-standard) ## Operating rules 1. Diagnose before drafting. Read [workflow/context-intake.md](workflow/context-intake.md), then [workflow/problem-diagnosis.md](workflow/problem-diagnosis.md). 2. Ask only for missing information that could materially change the strategy or copy. Reuse context supplied in the conversation, files, or prior drafts. 3. Never invent customer language, research, proof, metrics, testimonials, guarantees, urgency, or product capabilities. Mark gaps as `[proof needed]` or use explicitly labeled placeholders. 4. Distinguish the stated problem, underlying problem, desired outcome, and business objective. 5. Lead with the main point. Prefer clarity, specificity, and credible contrast over clever phrasing. 6. Preserve established brand voice. Infer it from supplied samples; do not flatten distinctive language into generic marketing prose. 7. Challenge weak positioning, implausible claims, irrelevant features, and mismatched calls to action. 8. Keep one central idea consistent across every requested format. 9. When several strategic directions are defensible, provide two or three distinct routes with trade