brand-systemlisted
Install: claude install-skill appautomaton/presentation
# Brand System
Create a visual identity system: palette, typography, and style direction, documented in a markdown brief, extracted into a JS config, and rendered as a preview PDF.
## Artifacts
All output goes to the user's working directory. Ask for the path if not provided.
| File | What it is |
|---|---|
| `brand-brief.md` | The primary artifact. Research, rationale, and every design decision in one readable document. |
| `identity.js` | A machine-readable extraction of the brief. Importable by downstream build scripts. |
| `brand-preview.pdf` | A 3-slide rendered proof: palette, typography, and a combination demo. |
Intermediate HTML goes to `/tmp/brand-system/` and is cleaned up after rendering.
## Reference files
Load these on demand. Not all are needed for every engagement.
| File | When to load |
|---|---|
| [references/palette-guide.md](references/palette-guide.md) | When building the color palette: 8-role structure, derivation from anchor color, contrast testing |
| [references/typography-guide.md](references/typography-guide.md) | When selecting fonts: pairing lookup table, weight discipline, same-vs-different family guidance |
| [references/design-landscape.md](references/design-landscape.md) | When proposing a visual style: 6 active design directions with full specifications (2025-2026) |
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## How to work
This is a conversational design process. The brief is built through dialogue: research, propose, refine.
### 1. Start from what you know
Read the