brand-voice-kitlisted

# Brand Voice Kit A brand voice only works if it's *operational* — specific enough that a person or a model can apply it without guessing. This skill turns fuzzy adjectives ("professional but friendly") into a concrete rule set you can drop into any content workflow as guardrails. ## Fallback: Running in Cloud/Web Environments (e.g., Claude.ai, CoWork) If you are running in a cloud-based or web-based environment (such as Claude.ai web or CoWork) where local file system or repository access is unavailable: 1. Ask the user to paste 2-3 examples of writing they like, 1-2 examples they dislike, and their target audience. 2. Conduct the voice analysis and build the rule set manually in-context. 3. Output the structured Voice Profile using the templates below. --- ## Workflow 1. **Intake & Material Review:** - Gather sample articles, emails, or posts. - Define target customer persona and context (e.g., B2B enterprise vs. consumer D2C). 2. **Establish Voice Traits (3–4 traits):** - Define traits as clear spectrums (e.g., Formal to Casual). Specify where on the spectrum the brand sits. 3. **Define Do / Don't Rules:** - Map exact language behaviors, not just adjectives. Specify what to write and what to avoid. 4. **Lexicon & Formatting Rules:** - Document permitted terminology, banned buzzwords, emoji policies, and punctuation quirks. 5. **Provide Before / After Examples:** - Provide 2–3 side-by-side examples showing a generic sentence rewritten to match th