easetoolz-seo-contentlisted
Install: claude install-skill ariarihantmedia-bit/easetoolz-seo-skill
# SEO Content Strategy — EaseToolz
Build **topical authority** for tool sites through strategic content planning.
## Usage
```
/easetoolz content "jpg to pdf"
/easetoolz content https://easetoolz.com
/easetoolz content "file converter site strategy"
```
---
## Content Strategy Framework
### Step 1: Topical Authority Map
For a tool site, build authority in each category cluster:
```
PILLAR (category page)
└── CLUSTER (individual tool pages)
└── BLOG (supporting content)
└── FAQ (Q&A targeting informational intent)
```
**Example for EaseToolz:**
```
PILLAR: /tools (All Tools)
├── PILLAR: Image Tools
│ ├── /convert/jpg-to-pdf [tool — transactional]
│ ├── /convert/png-to-pdf [tool — transactional]
│ ├── /compress/image-compressor [tool — transactional]
│ └── BLOG: "JPG vs PNG: Which format is better?" [informational]
│ └── BLOG: "How to compress images without quality loss" [informational]
│
├── PILLAR: PDF Tools
│ ├── /compress/pdf-compressor [tool — transactional]
│ ├── /tools/pdf-merger [tool — transactional]
│ └── BLOG: "How to reduce PDF file size" [informational]
│ └── BLOG: "Best free PDF tools 2026" [commercial]
```
### Step 2: Keyword Intent Mapping
| Intent | Pattern | Page Type |
|--------|---------|-----------|
| Transactional | "jpg to pdf converter", "compress pdf online" | Tool page |
| Informational | "how to convert jpg to pdf", "what is PDF" | B