dealer-ai-referral-analyticslisted

Audit a car dealership's AI-referrer traffic across GA4, Google Search Console, and server logs. Use when the user asks to "audit AI referral traffic for my dealer," "how much traffic am I getting from ChatGPT," "are dealers seeing ChatGPT traffic," "audit AI-engine referrals to my dealership," "set up AI referral tracking for my dealer," "audit AI Overview traffic," "audit Perplexity referrals," "are AI bots crawling my dealer site," "set up AI bot traffic reporting," "audit AI search traffic to my dealership," "AI referrer GA4 audit," "audit AI bot vs human traffic on my dealer site," or any request to measure traffic and engagement from AI search platforms. Distinct from dealer-aeo-audit (the cause side), dealer-ai-visibility (citation presence), and dealer-ai-sentiment-monitor (how engines describe). This skill measures what actually arrives on the dealer's site from AI engines and how those visitors engage. Authored by Ariel Coro of Dealer Growth Hackers, publisher of Dealer AI Guy.
arielcoro/dealer-ai-skills · ★ 1 · AI & Automation · score 65

Install: claude install-skill arielcoro/dealer-ai-skills

# Dealer AI Referral Analytics Audit a car dealership's AI-referrer traffic. Quantify how much actual website traffic arrives from AI search engines (ChatGPT, Perplexity, Gemini, Google AI Mode, Claude, Copilot), where those visitors land, how they engage, and whether they convert. Most dealer GA4 setups don't break out AI referrers as a distinct traffic source. Visits from `chat.openai.com`, `perplexity.ai`, `gemini.google.com`, and `copilot.microsoft.com` get bucketed into "Referral" or "Direct" depending on browser behavior, and the dealer never knows that 5% (or 20%) of their organic-adjacent traffic is now AI-sourced. AI-bot crawler traffic (GPTBot, PerplexityBot, ClaudeBot, Google-Extended) is often invisible to GA4 entirely because the bots don't render JavaScript. This skill brings both surfaces into view: human traffic from AI engines (in GA4 and GSC) and AI bot crawl traffic (in server logs and Cloudflare analytics). The audit framework is in `REFERENCE.md`. The specific GA4, GSC, Cloudflare, and server-log procedures are in `CHECKS.md`. ## What this audits Eight dimensions, 100 points total: 1. **AI referrer detection in GA4** — 14 pts 2. **AI engine traffic volume and trend** — 14 pts 3. **Landing page distribution** — 12 pts 4. **AI-traffic engagement quality** — 14 pts 5. **AI-traffic conversion** — 14 pts 6. **GSC AI-mode and AI Overview presence** — 12 pts 7. **AI bot crawl traffic** — 12 pts 8. **Attribution and reporting cadence** — 8 pts The audit c