dealer-call-tracking-auditlisted

# Dealer Call Tracking Audit End-to-end audit of a car dealership's call tracking platform configuration. Phone calls remain the highest-converting lead type at most franchise dealerships, often 2x to 4x the close rate of web forms. A misconfigured call tracking platform suppresses the dealer's ability to attribute phone leads to the right marketing source, breaks the bidding feedback loop in Google Ads, and obscures the true ROI of marketing spend. This skill audits the most common dealer call tracking platforms (CallRail, Invoca, Marchex) plus the generic principles that apply to any platform. It covers number pool sizing, dynamic number insertion (DNI), source mapping, conversation intelligence (call scoring, keyword spotting, transcript analysis), Google Ads and GA4 conversion sync, CRM integration, and the dealer-specific call routing patterns that create attribution errors. The audit framework and dimension scoring are in `REFERENCE.md`. Specific platform-by-platform verification procedures are in `CHECKS.md`. ## What this audits Ten dimensions, 100 points total: 1. **Platform deployment** — 8 pts 2. **Number pool sizing** — 10 pts 3. **Dynamic number insertion (DNI)** — 12 pts 4. **Source mapping and attribution** — 14 pts 5. **Conversation intelligence configuration** — 10 pts 6. **Google Ads conversion sync** — 12 pts 7. **GA4 event sync** — 8 pts 8. **CRM integration** — 10 pts 9. **Call routing and IVR** — 8 pts 10. **Recording, transcripts, and compliance**