dealer-ga4-tracking-auditlisted

Audit a car dealership's GA4 and Google Ads conversion tracking stack end-to-end. Use when the user asks to "audit my GA4," "audit my Google Analytics," "audit my conversion tracking," "fix my GA4 setup," "my conversion count looks wrong," "audit my Enhanced Conversions," "set up offline conversion import for dealer," "audit GA4 events on my dealer site," "audit my Google Ads conversion tracking," "audit cross-domain tracking on my dealer site," "audit my GTM dealer setup," "GA4 attribution audit dealer," "Google Ads + GA4 integration audit," "why are my reported leads off," "my CRM lead count does not match GA4," or any measurement-stack audit request for a dealer. Covers GA4 property configuration, event taxonomy, key events, audiences, Enhanced Conversions configuration, GA4-to-Google-Ads import, offline conversion import from CRM, cross-domain tracking, server-side tagging assessment, GTM hygiene, and dealer-specific failure patterns. Authored by Ariel Coro of Dealer Growth Hackers, publisher of Dealer AI
arielcoro/dealer-ai-skills · ★ 1 · AI & Automation · score 65

Install: claude install-skill arielcoro/dealer-ai-skills

# Dealer GA4 and Conversion Tracking Audit End-to-end audit of a car dealership's measurement stack: GA4 configuration, Google Ads conversion tracking, the integration between them, offline conversion import from the CRM, and the cross-domain and tagging plumbing that makes it all work. Most dealer GA4 instances are misconfigured. Common symptoms: reported conversion counts off by 20% to 60% from actual CRM leads, missing Enhanced Conversions, no offline conversion import from the CRM, broken cross-domain tracking when the lead form lives on a third-party (Cars.com, AutoTrader, DriveCentric) or finance application is on a separate domain (CUDL, RouteOne), and GTM containers stuffed with dead tags. This skill diagnoses the entire stack and produces a prioritized remediation plan. The audit framework and dimension scoring are in `REFERENCE.md`. Specific GA4, Google Ads, and GTM verification procedures per dimension are in `CHECKS.md`. ## What this audits Ten dimensions, 100 points total: 1. **GA4 property configuration** — 10 pts 2. **Event taxonomy and key events** — 12 pts 3. **GA4 audiences** — 8 pts 4. **Google Ads conversion tracking configuration** — 12 pts 5. **GA4-to-Google-Ads conversion import** — 8 pts 6. **Enhanced Conversions configuration** — 10 pts 7. **Offline conversion import from CRM** — 10 pts 8. **Cross-domain tracking** — 8 pts 9. **GTM container hygiene** — 10 pts 10. **Server-side tagging and consent mode** — 12 pts The audit covers the measuremen