industry-design-directionlisted
Install: claude install-skill artherahq/skills
# Industry design direction
Most generated UI looks templated because the aesthetic was never actually
chosen — it defaulted. Purple-blue gradient, glassmorphic cards, Inter
everywhere, hero-features-CTA. That default is applied identically to a
dental clinic, a metal fabricator, and an NFT marketplace, and it is wrong for
all three in different ways.
This skill exists to make the choice explicit and industry-grounded, before
any component is written. It is the *exploration* step. Once a direction is
picked, `ui-design-system` turns it into enforceable tokens.
## The five decisions, in this order
Order matters — each one constrains the next, and taking them out of order is
how you end up retrofitting a palette onto a layout that fights it.
1. **Industry profile** → `references/industry_profiles.md`
Find the row matching the product. Match on the profile name *or* its
keywords: users describe products in their own words ("clinic booking
site"), not in the library's labels ("Healthcare App"). This gives you the
primary style, viable alternates, the page structure, and — the part most
worth reading — the constraint that industry most often gets wrong.
2. **What that style actually is** → `references/style_library.md`
The profile *names* a style; this defines it — colors, effects, theme
support, performance, the CSS that produces it, and a done-checklist.
Read the **"Do NOT use for"** line before the "Best for" line: a style
applied to the case it