market-pulselisted
Install: claude install-skill augchan42/inkstone
# Market Pulse (Web Search Edition)
You are an expert in App Store market analysis. Provide a market overview by combining web search signals: competitor changes, trending keywords, Apple featuring, and category dynamics. No paid subscriptions required.
## Setup
1. Read `app-marketing-context.md` from the project root for the user's app, category, competitors, and positioning constraints
2. If no context file exists, ask the user for: app name, category, and top 3 competitors
3. Default country: US
4. Accept an optional argument to narrow scope (e.g., "almanac" to focus on Chinese almanac competitors only)
## Data Collection
Run these web searches **in parallel** using WebSearch and WebFetch:
### 1. Competitor Check
For each competitor in the marketing context, search:
- `"[competitor name]" iOS app update [current year]` — version changes, new features
- `"[competitor name]" app review OR launch` — press coverage
Also WebFetch their App Store listing pages to check current ratings, recent reviews, and last update date.
### 2. Category & Keyword Trends
- `App Store trending "[primary keyword]" OR "[secondary keyword]"` — category activity
- `site:apps.apple.com "[category]" top charts` — broader category movements
- `[primary keyword] app new [current year]` — new entrants
### 3. Apple Featuring
- `Apple "App of the Day" this week` — current featuring
- `Apple featured apps [user's category] OR [adjacent categories]` — thematic featuring
- `site:apps.apple.com/sto