audience-discoverylisted

# Audience Discovery Your next customers already follow someone. This skill finds who, and how much it costs to reach that audience, so stage 5 only buys the ones worth buying. ## Pipeline contract **Stage 4 of 20.** Reads `01-customer-patterns.md`, `02-client-profile.yaml`. Writes `04-audiences.csv`. Files live in `runs/<run>/`. Column definitions: [`/prospecting-system`](../prospecting-system/SKILL.md). ## Four source types | `audience_type` | What to look for | How people get collected in stage 5 | |---|---|---| | `competitor` | Direct competitors and the vendor your customers replaced | LinkedIn page followers; post engagers | | `tool` | Software your customers already use that signals the problem exists (from the tech/stack findings in stage 1) | LinkedIn page followers | | `community` | Slack/Discord groups, subreddits, newsletters, LinkedIn groups your customers' champions are in | member export or CSV import; Reddit authors | | `event` | Conferences, webinars, meetups your customers attend or sponsor | event LinkedIn page followers; attendee CSV | ## Steps 1. **Start from evidence, not brainstorming.** For each customer in `00-customers.csv`: which competitor did they replace or evaluate, which tools are on their site and job posts, which events do they sponsor or speak at, which communities do their champions mention on LinkedIn. One row of evidence per find. 2. **Expand.** For each evidenced page, find 2–3 siblings (the competitor's competitors, the tool's c