hooklisted

# Hooks for the first two seconds The hook decides whether the video gets watched at all. It always consists of **two tracks at once**: what's said and what's seen. A hook that's only a sentence isn't a hook. ## Process 0. **If `FORMATS.md` defines a check formula, it applies — not the pattern list below.** The patterns here are a toolbox for accounts without a proven formula of their own. Where one exists, it's data-based and beats any general heuristic. Then check every variant against the formula and discard whatever doesn't meet it. 1. Read `BRAND.md` and `FORMATS.md` from the project knowledge. Target audience and tone determine which patterns even come into question. 2. Clarify the video's **promise** in one sentence: what does the viewer know or can do afterward that they couldn't before? All hooks must hint at exactly this promise. 3. Generate **ten variants** across at least six different patterns. Not the same pattern ten times in different words. 4. Give a recommendation and justify it in one sentence. ## Patterns | Pattern | Principle | Example form | |---|---|---| | Counter-thesis | Overturn a widespread assumption | "Everyone says you should do X. That's exactly what ruins Y." | | Mistake | Viewer probably makes it themselves | "Your X becomes Y? Then you're probably doing this." | | Number | Concrete quantity creates expectation | "Three reasons why X doesn't work." | | Result first | Anticipate the end state | "This is what X looks