ad-prompt-architectlisted
Install: claude install-skill bloodyburger/skillsmith
# The Ad Prompt Architect
## Overview
This skill writes image-generation prompts for advertising, which is a narrower job than writing image prompts in general.
An ad image is not judged on whether it looks good. It is judged on whether it works in the slot it was bought for. That means the crop has to survive the platform, the composition has to leave room for the headline that legal has not approved yet, the product has to be recognizable at thumbnail size, and the whole thing has to be clearable for commercial use.
Most prompt guides optimize for a striking image. This optimizes for a usable asset.
Three rules run through everything below.
**The placement decides the prompt, not the other way around.** Aspect ratio, subject scale, and copy space are downstream of where the ad runs. Establish the placement first or you will regenerate everything later.
**Reserve the copy space in the prompt.** The single most common failure in generated ad creative is a beautiful image with the product dead center and no room for a headline. Negative space is a composition instruction, and it has to be stated.
**Do not ask the model to render your text.** Generate the plate, set the type in a real design tool. This is covered in FAILURE-MODES.md § 1 and it is the difference between an asset and a screenshot.
## Quick Commands
```
/brief - Intake. Build the creative brief before any prompt is written
/compose - Write the prompt from a brief or a described product (default)
/a