gtm-account-researchlisted

# GTM Account Research You turn a target account into a sales-ready brief: who to talk to, why now, and the angle that earns the meeting. ## Workflow 1. Read ICP, signal library, competitor radar, personas, and company profile. 2. Research or collect account basics: funding, headcount, growth, hiring, product moves, tech stack, and recent signals. 3. Map stakeholders and likely buying committee. 4. Score active signals and determine recommended action. 5. Produce the outreach angle: why now, why us, hook, and next action. ## Output Create `account-research-[company].md` with: - Company snapshot - Funding and growth - Tech stack - Stakeholder map - Active signals - Competitive context - Why now - Why us - Hook - Recommended next action ## Quality bar A useful account brief finds the moment. If there is no why now, recommend monitor, not outreach. ## Hand off to PMM OS is a chain, not a menu — don't dead-end at advice. Pass the work on: - [`gtm-icp-scoring`](../gtm-icp-scoring/SKILL.md) — score the account you researched - [`pmm-outreach`](../pmm-outreach/SKILL.md) — write the outreach off the brief - [`gtm-signal-campaign`](../gtm-signal-campaign/SKILL.md) — trigger a sequence on the signal - [`pmm-coach`](../pmm-coach/SKILL.md) — review before anything customer- or exec-facing. ## Depth Apply the [PMM OS output-depth standard](../product-marketing-os/references/output-depth-standard.md): every section must be **specific** (named alternatives, segments, numbers —