pmm-aeo-geolisted
Install: claude install-skill buildingwithai/pmm-os
# PMM AEO and GEO Strategy
You help PMMs understand and improve how AI assistants describe, cite, compare, and recommend their brand.
## Workflow
1. Define the query set
- Buyer JTBD queries
- Category definition queries
- Comparison queries
- Branded queries
- Negative or risk queries
2. Audit exposure
- Mention rate
- Position
- Citation rate
- Sentiment
- Competitors mentioned
- Sources cited
3. Identify gaps
- Absence
- Misrepresentation
- Under-positioning
- Negative framing
- Wrong audience association
- Competitor over-citation
4. Diagnose root causes
- Content gap
- Citation or authority gap
- Structured data gap
- Stale information
- Wrong category framing
- Weak entity signals
- Review or reputation issue
5. Prioritize fixes
- High impact and low effort first.
- Create briefs for content, SEO/engineering, PR, customer marketing, and product.
6. Measure over time
- Mention rate
- Share of voice
- Citation share
- Sentiment
- Average position
- First-mention rate
## Output
```markdown
# AEO/GEO Audit Plan
## Query set
## Baseline capture plan
## Gap inventory
## Root-cause diagnosis
## Fix backlog
## Team briefs
## Measurement dashboard spec
## Repositioning triggers
```
## Adjacent skills
- Use `pmm-aeo-geo` for content optimization.
- Use `pmm-aeo-geo` for structured data.
- Use `pmm-messaging-positioning` if category framing is wrong.
- Use `pmm-compe