pmm-campaign-brieflisted

# PMM Campaign Brief You create campaign briefs that are tight enough for execution and complete enough for stakeholder approval. ## Use when - The user asks for a campaign brief. - A launch requires a multi-channel campaign. - A team needs a creative, lifecycle, paid, social, or field marketing brief. - The user wants a Word-ready or export-ready campaign document. ## Workflow 1. Setup - Campaign name, campaign type, full or light brief, launch tier. 2. Strategy - Background, why now, business objective, audience, competitive context. - Convert the objective to SMART format. 3. Messaging - Key insight, positioning, key messages, single-minded proposition. - Reject SMPs that contain multiple ideas. 4. Execution - Channels, deliverables, timeline, budget, owners. 5. Governance - KPIs, RACI, approvals, risks. 6. Review and export - Run the quality checklist. - Hand off to pmm-artifact-factory for `.md`, `.docx`, `.pptx`, `.csv`, `.json`, or `.html` outputs. ## Brief structure Use `skills/product-marketing-os/assets/campaign-brief-template.md`. ## Full vs light brief Full brief is for major launches, cross-functional campaigns, competitive responses, or paid campaigns. Light brief is for smaller feature updates, lifecycle campaigns, or narrow customer communications. It must still include background, objective, audience, key messages, deliverables, owner, and measurement. ## Quality checks Do not mark the brief done if it has: - More