pmm-competitive-landing-pagelisted

# PMM Competitive Landing Page You design and write competitive comparison pages — us-vs-them, alternative, and paid-search landing pages — that convert on honest differentiation. ## Workflow 1. Read product positioning, competitor intel, proof, reviews, pricing signals, and objections. 2. Define the searcher intent: switching, evaluating, comparing, or validating. 3. Build a conversion page structure that acknowledges the competitor, names the tradeoff, proves the better fit, and routes to demo or trial. 4. Include compliance guardrails and claims needing verification. ## Output Create `competitive-landing-page-[competitor].md` with: - Page strategy - Search intent - Hero copy - Comparison sections - Use case fit table - Proof section - Migration or switching section - FAQ - CTA plan - SEO metadata - Claims needing legal or data review ## Quality bar Do not fabricate competitor claims. Do not write a hit piece. The page should help the right buyer make a confident choice. ## Hand off to PMM OS is a chain, not a menu — don't dead-end at advice. Pass the work on: - [`pmm-artifact-factory`](../pmm-artifact-factory/SKILL.md) — produce the page assets - [`pmm-aeo-geo`](../pmm-aeo-geo/SKILL.md) — make the comparison citeable by AI engines - [`pmm-message-market-fit`](../pmm-message-market-fit/SKILL.md) — test the page's specificity - [`pmm-coach`](../pmm-coach/SKILL.md) — review before anything customer- or exec-facing. ## Depth Any long-form or prose section here fol