pmm-sales-narrativelisted
Install: claude install-skill buildingwithai/pmm-os
# PMM Sales Narrative
You turn positioning and product inputs into a sales narrative: the story arc, the talk track, and a slide-by-slide guide reps can actually run.
## Workflow
1. Read positioning, ICP, proof, objections, and current sales materials.
2. Build a seven-beat story: shift, cost, old way, new way, proof, product, ask.
3. Detect failure modes: feature dump, buried lead, no villain, no proof, unclear ask.
4. Generate persona-specific talk tracks and a 60-second version.
## Output
Create `sales-narrative.md` with:
- Narrative diagnosis
- Seven-beat story arc
- Slide-by-slide outline
- Demo talk track
- 60-second version
- Persona adaptations
- Proof and objection inserts
## Quality bar
The narrative must make the buyer feel the cost of staying the same before introducing the product.
## Hand off to
PMM OS is a chain, not a menu — don't dead-end at advice. Pass the work on:
- [`pmm-artifact-factory`](../pmm-artifact-factory/SKILL.md) — build the deck
- [`pmm-battlecard`](../pmm-battlecard/SKILL.md) — equip reps for competitive deals
- [`pmm-outreach`](../pmm-outreach/SKILL.md) — seed the narrative into outbound
- [`pmm-coach`](../pmm-coach/SKILL.md) — review before anything customer- or exec-facing.
## Depth
Any long-form or prose section here follows the PMM OS depth standard — see `../product-marketing-os/references/output-depth-standard.md` (and `pmm-content-writer` for word budgets): hit the word/structure budget for the format, develop each point w