sales-gtmlisted
B2B sales and go-to-market execution. Use when the user mentions cold email, outbound sales, lead generation, sales triggers, prospecting, pipeline building, SDR, BDR, sales enablement, objection handling, demo scripts, battlecards, GTM strategy, sales sequences, email deliverability, or any B2B sales topic. Also triggers on: sales, outbound, inbound, cold call, follow-up, lead qualification, BANT, MEDDIC, ICP, buying signals, sales process, CRM, deal flow, quota, territory, account-based marketing, ABM, Clay, Apollo, sales automation, negotiation, tactical empathy, mirroring, labeling, calibrated questions, Never Split the Difference, offer creation, Grand Slam Offer, value equation, pricing psychology, guarantee stacking, $100M Offers, $100M Leads, warm outreach, cold outreach, lead magnets, content-led leads.
ceoimperiumprojects/imperium-brain · ★ 2 · AI & Automation · score 66
Install: claude install-skill ceoimperiumprojects/imperium-brain
# Sales & GTM
Complete B2B sales and go-to-market execution framework. From identifying triggers to closing deals. Includes 137 sales triggers, 34 cold email templates, and 11 GTM plays.
## Keywords
Sales, GTM, go-to-market, cold email, outbound, prospecting, pipeline, SDR, BDR, lead generation, sales triggers, buying signals, lead qualification, BANT, MEDDIC, objection handling, battlecards, demo scripts, sales sequences, email deliverability, CRM, deal flow, quota, ABM, Clay, Apollo, sales automation, ICP, cold call, follow-up
## Core Domains
### 1. Sales Triggers & Buying Signals
Sales triggers are events that create a window of opportunity. Don't cold email random people — target people experiencing a trigger that makes your solution relevant NOW.
**Trigger categories (137 total in reference file):**
| Category | Examples | Signal Strength |
|----------|----------|----------------|
| **Leadership changes** | New CXO, new VP, reorg | Very High |
| **Funding events** | Raised round, IPO filing, acquisition | Very High |
| **Hiring signals** | Job postings for roles your product replaces | High |
| **Tech stack changes** | Adopted/dropped competitor, new tools | High |
| **Growth signals** | Office expansion, new market entry, partnerships | Medium-High |
| **Pain signals** | Bad reviews, security incidents, layoffs | Medium |
| **Industry events** | Regulation changes, market shifts | Medium |
| **Content signals** | Blog posts about your problem space, conference t