facebook-sales-storylisted
Install: claude install-skill chadjardine/marketing-copy-skills
# Facebook Sales Story
## Purpose
Convert an offer into a first-person narrative that earns the sale through story. The advertorial
makes a reader live the problem, trust the mechanism, and reach the end ready to act — without
feeling pitched. The singular metric: does the reader buy because they believe, not because they
were pushed?
This is the engine non-commercial storytelling holds back. There the story serves an idea. Here the
story serves a sale. The craft is the same. The intent is declared up front.
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## Compose Backward. Read Forward.
The reader experiences hook first, payoff last. You **write** in the opposite order. Lock the
mechanism and the close before you touch the open.
1. **The offer + the real mechanism of difference.** Why this product wins where others fail —
stated as one defensible, true reason. No mechanism of difference, no advertorial. You have a
generic claim.
2. **The proof beats.** The demonstration, broken into discrete lived moments.
3. **The problem + the floor.** The pain, and what it really costs the reader.
4. **The hook.** Written last, aimed at the exact frustration the reader carries.
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## The Architecture
In reading order. Use every beat the offer can honestly support:
1. **The Hook.** Open on the reader's pain as a trap, in concrete terms. Name the exact frustration
they live with. The reader thinks: *that's me.*
2. **Earned Authority.** The narrator has tried everything. Catalog the failed conventional fixes,