attentive-brand-artifactslisted
Install: claude install-skill chancegraff/rules-for-claude
# Attentive Brand Artifacts
Use this skill whenever the user asks for something that should look or sound like Attentive.
This skill is built from the 2026 Attentive brand guide, the Attentive Brand Voice Master Doc (May 2026), and the Brand and Product Synthesized Messaging Framework (March 2026). It is meant for making artifacts, not for generic brand summaries. The goal is to produce usable branded work: layouts, code, copy, charts, mockups, themes, and design specs that an internal team can actually use.
## Start Here
Before creating anything visual, read `references/visual-system.md`.
Before writing or editing copy, read `references/voice-and-writing.md`. This file now contains the full brand voice operating system, messaging framework, platform pillar guidance, approved boilerplate, AI tool instructions, QA checklists, and the brand-to-platform attribute bridge—all sourced from the May 2026 Brand Voice Master Doc and March 2026 Messaging Framework.
When generating code, use `assets/attentive-tokens.json` for exact values and `assets/attentive-theme.css` for reusable CSS tokens.
When a logo is needed, use the bundled PNGs in `assets/`. Prefer the wordmark over the symbol unless Attentive has already been established in the artifact.
## Core Brand Direction
Attentive should feel editorial, human, deliberate, and restrained.
Use Meringue or Latte surfaces, Poppyseed text, Yuzu as the primary action color, large serif headlines, and a small number of supporting co