campaign-planlisted

# Campaign Plan > If you see unfamiliar placeholders or need to check which tools are connected, see [CONNECTORS.md](../CONNECTORS-marketing.md). Generate a comprehensive marketing campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics. ## Trigger User runs `/campaign-plan` or asks to plan, design, or build a marketing campaign. ## Inputs Gather the following from the user. If not provided, ask before proceeding: 1. **Campaign goal** — the primary objective (e.g., drive signups, increase awareness, launch a product, generate leads, re-engage churned users) 2. **Target audience** — who the campaign is aimed at (demographics, roles, industries, pain points, buying stage) 3. **Timeline** — campaign duration and any fixed dates (launch date, event date, seasonal deadline) 4. **Budget range** — approximate budget or budget tier (optional; if not provided, generate a channel-agnostic plan and note where budget allocation would matter) 5. **Additional context** (optional): - Product or service being promoted - Key differentiators or value propositions - Previous campaign performance or learnings - Brand guidelines or constraints - Geographic focus ## Campaign Brief Structure Generate a campaign brief with the following sections: ### 1. Campaign Overview - Campaign name suggestion - One-sentence campaign summary - Primary objective with a specific, measurable goal - Secondary objectives (if applicable)