competitive-brieflisted

# Competitive Brief > If you see unfamiliar placeholders or need to check which tools are connected, see [CONNECTORS.md](../CONNECTORS-marketing.md). Research competitors and generate a structured competitive analysis comparing positioning, messaging, content strategy, and market presence. ## Trigger User runs `/competitive-brief` or asks for a competitive analysis, competitor research, or market comparison. ## Inputs Gather the following from the user: 1. **Competitor name(s)** — one or more competitors to analyze (required) 2. **Your company/product context** (optional but recommended): - What you sell and to whom - Your positioning or value proposition - Key differentiators you want to highlight 3. **Focus areas** (optional — if not specified, cover all): - Messaging and positioning - Product and feature comparison - Content and thought leadership strategy - Recent announcements and news - Pricing and packaging (if publicly available) - Market presence and audience ## Research Process For each competitor, research using web search: 1. **Company website** — homepage messaging, product pages, about page, pricing page 2. **Recent news** — press releases, funding announcements, product launches, partnerships (last 6 months) 3. **Content strategy** — blog topics, resource types, social media presence, webinars, podcasts 4. **Review sites and comparisons** — third-party comparisons, analyst mentions, customer review themes 5. **Job postings