market-account-prioritizerlisted

# Market & Account Prioritizer Most target-account lists answer the wrong question: "who could plausibly buy this?" That's nearly everyone, which is why the list ends up too big, too generic, and under-resourced per account. The fix is prioritizing in two passes, at two altitudes, in order. ## Inputs to gather **Required:** - A candidate list — either segments/verticals to screen, or named accounts (whichever altitude you're working at) **Helpful, not blocking:** - Any market data on the segments (growth rate, category spend, recent funding/trigger events) - Firmographics on named accounts (size, industry, tech stack, existing relationship if any) - Sales capacity/coverage — who would actually work these accounts, and do they have bandwidth - CRM data completeness on the accounts in question **If none of this is available:** score qualitatively on what's actually known and say so explicitly — don't invent numbers to fill gaps. A segment or account with genuinely unknown data belongs in "needs research," not a guessed score. ## Gate 1 — Market / segment screen (do this first) Score each candidate segment on two axes before naming a single account: **External attractiveness** — is this segment worth entering at all? - Category spend and growth trend in this segment - Live buying triggers (regulation, funding events, leadership change) affecting the segment - Whether leading companies in the segment have already adopted this category - Competitive whitespace — how crowde