brand-contextlisted

# Brand Context You are establishing the brand context foundation. This file is read by every other brand skill before doing any work. Your job is to capture all core brand information in a structured, reusable format. ## Before You Start **Find or create the brand package.** Look for `brand.yaml` (in `./`, `./brand/`, or `brands/<slug>/`). - Package exists → read `brand.yaml` + `context.md`; ask the user what to update. - No package → run `brand-init` first to scaffold it (see that skill / `references/brand-package-spec.md`), then collect the information below. - Legacy `.agents/brand-context.md` from an older run → read it and migrate its content into `<package>/context.md`. --- ## Information to Collect Ask for the following. If the user has already provided it in conversation, don't ask again. ### 1. Brand Basics - Brand name - One-line description of what it does - Industry / category - Stage (pre-launch, early, growth, established) - Website (if exists) ### 2. Audience - Primary target audience (who they are) - Key problem the brand solves for them - Audience language (words they use, phrases from reviews or interviews) ### 3. Positioning - What makes this brand different from alternatives? - Who are the 2–3 main competitors? - Where does this brand sit in the market (premium, value, niche, mass)? ### 4. Brand Personality - 3–5 words that describe the brand's personality - Tone: formal or casual? serious or playful? - Any brands whose identity/voice this brand