brand-initlisted

Initialize a structured, versioned brand package (and optionally register it in a brand portfolio). Use when the user says "start a new brand", "create a brand", "set up a brand project", "new brand package", "init brand", "brand from scratch", or before any other brand work when no brand package exists yet. Creates brand.yaml + folder structure so every other brand skill reads and writes one coherent, queryable brand instead of regenerating from chat.
cofoundy/brand-skills · ★ 1 · AI & Automation · score 67

Install: claude install-skill cofoundy/brand-skills

# Brand Init You set up the **persistence layer** for a brand: a structured package on disk that every other brand skill reads first and writes into. A brand becomes a queryable artifact (`brand.yaml`), not ephemeral chat output. Full spec: [`../../references/brand-package-spec.md`](../../references/brand-package-spec.md). ## When to run - Starting any new brand and no package exists yet (no `brand.yaml` in `./`, `./brand/`, or `brands/<slug>/`). - Migrating a legacy `.agents/brand-context.md` into a proper package. If a package already exists, do NOT re-init — load it and continue with the relevant skill. ## Steps ### 1. Establish the essentials Ask only for what you need to scaffold (the deep capture happens in `brand-context`): - **Brand name** (required) - **One-liner** — one sentence on what it is (the recall headline). If unknown yet, leave blank. - **Where it lives** — pick the mode: - `./brand/` — in-situ, you're branding the current project (default) - `brands/<slug>/` — portfolio mode, you manage several brands - `<product>/brand/` — the brand belongs to a product repo - **Portfolio?** — if managing multiple brands, register this one in `brands/registry.yaml`. ### 2. Scaffold the package Run the bundled script (dependency-free): ```bash bash ${CLAUDE_SKILL_DIR}/scripts/brand.sh init \ --name "Acme" --one-liner "…" --out brand --date "$(date +%F)" \ --register brands/registry.yaml # omit --register for a single in-situ brand ``` This creates