ad-copy-writerlisted
Install: claude install-skill cognyai/claude-code-marketing-skills
# Ad Copy Writer
Generate high-converting ad copy for Google Ads, Meta Ads, or LinkedIn Ads.
## Usage
`/ad-copy-writer google "project management tool"` — Google Ads copy
`/ad-copy-writer meta example.com` — Meta Ads copy from website
`/ad-copy-writer linkedin "B2B SaaS"` — LinkedIn Ads copy
## Steps
### 1. Research the product
If a URL is provided, WebFetch it and extract:
- Value proposition
- Key features / benefits
- Target audience
- Pricing (if visible)
- Unique differentiators
If a description is provided, use that directly.
### 2. Research the competition
WebSearch for competitors to understand:
- What messaging angles they use
- Common claims in the space
- Price anchoring
### 3. Generate copy by platform
#### Google Ads (RSA format)
Generate 15 headlines (max 30 chars each) and 4 descriptions (max 90 chars each):
**Headlines** — mix of:
- Benefit-led: "Cut Ad Spend 40%"
- Feature-led: "AI-Powered Optimization"
- Social proof: "Trusted by 1,000+ Agencies"
- CTA: "Start Free Trial Today"
- Keyword-match: "[Primary keyword] Tool"
**Descriptions** — mix of:
- Problem/solution
- Feature list
- Social proof + CTA
- Urgency/offer
#### Meta Ads
Generate 3 variations:
- **Primary text** (125 chars visible, up to 500)
- **Headline** (40 chars)
- **Description** (30 chars)
- **CTA button** recommendation
Angles:
1. Pain point → solution
2. Social proof → aspiration
3. Direct value prop → CTA
#### LinkedIn Ads
Generate 3 variations:
- **Intro text** (150 chars for