competitor-analysislisted

# Competitor Analysis Research a competitor or market to understand positioning, pricing, strengths, and gaps. ## Usage `/competitor-analysis hubspot.com` — analyze a specific competitor `/competitor-analysis "marketing automation tools"` — analyze a market category ## Steps ### 1. Identify the competitive set If given a company: WebSearch for "[company] competitors" and "[company] vs" If given a category: WebSearch for "best [category] 2025" and "[category] comparison" Build a list of 4-6 key competitors. ### 2. Analyze each competitor's positioning For each competitor, WebFetch their homepage and key pages: - **Tagline/headline**: How do they position themselves? - **Target audience**: Who are they selling to? - **Key features**: What do they emphasize? - **Pricing**: What's the price point and model? - **Social proof**: Customer logos, testimonials, case studies ### 3. Analyze their search presence WebSearch for key terms in the market: - Who ranks #1-3 for the main category keywords? - What content strategy are they using? (blog, comparison pages, tools) - Are they running Google Ads on brand/competitor terms? ### 4. Identify market gaps Compare across all competitors: - What features does everyone offer vs. unique differentiators? - What pricing tier is underserved? - What audience segment is ignored? - What messaging angle is nobody using? ### 5. Report ``` Competitive Analysis: [Company/Market] Competitive Landscape: ┌─────────────┬───────────────────┬─────