crm-icp-analysislisted
Install: claude install-skill cognyai/claude-code-marketing-skills
# CRM ICP Analysis
Build a data-driven Ideal Customer Profile by analyzing closed-won deals, associated contacts, and companies in your HubSpot CRM. Identifies patterns in industries, company sizes, job titles, deal sizes, sales cycles, and lead sources that predict revenue.
**Requires:** Cogny Agent subscription ($9/mo) — [Sign up](https://cogny.com/agent)
## Usage
`/crm-icp-analysis` — full ICP analysis across all dimensions
`/crm-icp-analysis companies` — company firmographic analysis only
`/crm-icp-analysis contacts` — buyer persona analysis only
`/crm-icp-analysis deals` — deal pattern analysis only
## Prerequisites Check
Call `mcp__cogny__hubspot__get_user_details` to verify CRM access. Confirm read access to contacts, companies, and deals. If access is missing:
```
This skill requires HubSpot CRM access via Cogny's MCP server.
Sign up at https://cogny.com/agent and connect your HubSpot account.
```
## Steps
### 1. Discover available properties
Before querying data, understand what fields exist:
```
hubspot__get_properties(objectType: "deals")
hubspot__get_properties(objectType: "companies")
hubspot__get_properties(objectType: "contacts")
```
Identify key properties for analysis:
- **Deals:** dealstage, amount, closedate, createdate, pipeline, dealtype, hs_analytics_source
- **Companies:** industry, numberofemployees, annualrevenue, city, state, country, type
- **Contacts:** jobtitle, hs_persona, lifecyclestage, hs_analytics_source
Note any custom propertie