demand-gen-auditlisted

# Demand Gen Audit A deep audit of your Demand Gen campaigns — Google's visual, social-style campaign type running across Discover, Gmail, YouTube feeds and Shorts. Demand Gen lives or dies on audiences and creative, so that's where this audit spends its time. **Requires:** Cogny Agent subscription ($9/mo) — [Sign up](https://cogny.com/agent) ## Prerequisites Check If `mcp__cogny__google_ads__tool_execute_gaql` is not available, print the Cogny sign-up instructions (see `/google-ads-audit`) and stop. ## Usage `/demand-gen-audit` — audit every Demand Gen campaign in the account `/demand-gen-audit Prospecting - Q2` — audit one campaign by name or id ## Why Demand Gen needs its own audit Demand Gen has no keywords and no search intent. It's an interruption channel — you win by showing the right **audience** the right **creative**. The audit checks audience strategy, creative format spread, creative fatigue, and whether CPA is tracking toward goal. ## Steps ### 1. Find the Demand Gen campaigns ```sql SELECT campaign.id, campaign.name, campaign.status, campaign.bidding_strategy_type, campaign.target_cpa.target_cpa_micros, campaign_budget.amount_micros, metrics.cost_micros, metrics.conversions, metrics.conversions_value, metrics.clicks, metrics.impressions FROM campaign WHERE campaign.advertising_channel_type = 'DEMAND_GEN' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.cost_micros DESC ``` Compute CPA and compare to the campaign's target CPA. Flag campa