ga4-auditlisted
Install: claude install-skill cognyai/claude-code-marketing-skills
# GA4 Audit
A one-time audit of a Google Analytics 4 property — configuration *and* data quality.
GA4 collects data the moment the tag fires, but most properties quietly leak trust:
unmarked key events, PII in parameters, no Ads link, `(not set)` traffic. This skill
finds those before they corrupt a quarter of reporting.
**Requires:** Cogny Agent subscription ($9/mo) — [Sign up](https://cogny.com/agent)
## Prerequisites Check
If `mcp__cogny__google_analytics_4__tool_get_property` is not available:
```
This skill requires Cogny's Google Analytics 4 MCP server.
1. Sign up at https://cogny.com/agent
2. Connect your GA4 property
3. Add Cogny to your .mcp.json (see the repo README)
4. Restart Claude Code
```
Stop here if the tools are missing.
## Usage
`/ga4-audit` — full property audit
`/ga4-audit config` — property + stream + link settings only
`/ga4-audit events` — events, key events, custom dimensions only
`/ga4-audit data-quality` — `(not set)`, PII, anomaly checks only
## Steps
### 1. Property discovery
```
tool_list_account_summaries
tool_get_property (property_id)
```
Record: time zone, currency, industry category, **data retention setting**, and
property type. Flag data retention left at the 2-month default — it should be 14
months so year-over-year exploration works.
### 2. Data streams
```
tool_list_data_streams (property_id)
```
Flag:
- Multiple web streams for one site (splits data, double-counts users)
- Enhanced measurement off, or measuring